Muzikayise Mthethwa's profile

Standard / Stanbic Bank - IT CAN BE

This short presentation features published works on the Standard/Stanbic Bank repositioning campaign from 'Moving Forward' to their new brand promise;
IT CAN BE

It is a phased campaign which begins from internal to external through the usage of Traditional and Digital platforms, Above & Below The Line by my team in Zambia.
Standard / Stanbic Bank - IT CAN BE
Published:

Owner

Standard / Stanbic Bank - IT CAN BE

In short, this is a project I worked on for Stanbic Bank Zambia in repositioning from Moving Forward to IT CAN BE. The brand’s new positioning, Read More

Published: